Blog / Clorox Crashed: Buy, Sell or Hold?

Clorox Crashed: Buy, Sell or Hold?

Introduction – Clorox

Clorox reported what many are describing as disastrous earnings for the 4th fiscal quarter 2021. But perhaps the worst news is that the company is guiding for much lower earnings for fiscal years 2022 and 2023 than previously expected. The question then is: is this Dividend Aristocrat that has raised its dividend for 44 consecutive years finally buyable?

In order to answer that question, I will go through a deep dive of Clorox based on assessing its fundamental value. I will also simultaneously illustrate the importance of continuous research and due diligence by illustrating how quickly prospects for a business can change. If you want to know how to research a stock, then you do not want to miss this video.

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Disclosure: No position.

Disclaimer: The opinions in this document are for informational and educational purposes only and should not be construed as a recommendation to buy or sell the stocks mentioned or to solicit transactions or clients. Past performance of the companies discussed may not continue and the companies may not achieve the earnings growth as predicted. The information in this document is believed to be accurate, but under no circumstances should a person act upon the information contained within. We do not recommend that anyone act upon any investment information without first consulting an investment advisor as to the suitability of such investments for his specific situation.